Content Writer

  • Content Writer: has published over 500 well-researched articles for clients: Top Affiliate Publishing, Sportsnet, The Plaid Zebra, Valnet, and Vendetta Fighter (as a copy editor)
  • Microsoft Word Aptitude: advanced knowledge and usage of Microsoft Word
  • WordPress Proficiency: over three years’ experience publishing on the platform
  • Social Media Marketing: Hootsuite certified with over 2,000 followers on social media
  • SEO keywords and Google Analytics: working knowledge in relation to blogging
  • Blog and Website Management: manages own website and blogs on traveling and self-development

Writing Experience

Web Content Writer                                                                                                                                                2016 to Present  Top Affiliate Publishing, Sliema, Malta

  • Writes content to drive leads, awareness, perception, and other important metrics, including publications, email, online/digital media, direct mail, and advertising
  • Ensures content and copy is on-brand, user-friendly, and keyword friendly for SEO;
  • Generates ideas for new articles and special reports and coordinates with managing editor and network of journalists to produce joint articles;
  • Incorporates own media into written content (pictures, videos, and social media posts);
  • Drives integrated marketing communication innovation, identifying and testing new communication channels and tools
  • Covers events as assigned by the managing editor

Sports Content Writer                                                                                                                                            2015 to 2017
Rogers Sportsnet, Toronto, ON, CA

  • Writes and researches a variety of sports feature stories and other original content as pitched or assigned by editor in AP style of news reporting[G1] 
  • Edit and manage content for brevity and accuracy of news information; Work with managing editor to generate new ideas and story pitches;
  • Ensure articles are user-friendly, and keyword friendly for SEO;[G2] 
  • Adapts to changing protocols of publishing while keeping up-to-date with rapidly changing landscape of news reporting and social media;
  • Interview fighters for news articles, and conduct outreach projects for brand growth

Lead Writer and Copy Editor                                                                                                                                2014 to 2016  Vendetta Fighter, Toronto, ON, CA

  • Writes well-researched articles for the blog, including generating new ideas and seeing them to completion;
  • Edits and proofreads posts to ensure they are accurate and keyword friendly for SEO;
  • Updates and manages social media accounts including Facebook group of 100,000 members and Twitter account of over 3,[G1] 500 followers (started 2016) [G2] 
  • Collaborates with founder/owner of website and team of writers to complete projects and meet deadlines;
  • Documents and analyzes credible citations for blog posts and internal research projects; 

Content Writer                                                                                                                                                          2016 to Present  The Plaid Zebra, Toronto, ON

  • Writes entertaining news articles using research, analysis, and personal insight and[G1]  catering to a millennial demographic;
  • Cultivates resources, follow leads and gather information for articles dealing with the topics of unconventional lifestyle, travel, and culture;
  • Generates ideas for new subjects and special reports while coordinating with Managing Editor and a network of journalists;
  • Covers events as assigned by the Managing Editor.

Content Writer                                                                                                                                                    2016 to Present  Valnet, TheThings, Montreal, QC

  • Consistently creates original news article pieces using strong written and editing skills, research, and analytical skills, and always meets deadlines;
  • Collaborates with copy editors to generate ideas and translate strategy into industry-specific content to optimize awareness and increase site revenue;
  • Analyzes writing contexts, identify target audiences and develops reliable strategies to create content that is on-brand and SEO friendly[G1] 
  • Drives integrated marketing communication innovation, identifying and testing new communication channels and tools

Social Media and Marketing Coordinator                                                                                                                             2013  ideacious, Toronto, ON

  • Creates solutions with CEO in conjunction with social media marketing to help develop new business strategies for start-up company/website;
  • Strategically plans, develops and implements social media campaigns maximizing SEO and using Google Analytics and Microsoft Excel to ensure efficiency;
  • Conducts independent research and web analytics with company’s outreach efforts to potential clients to grow and develop new and current products and services


Technical Communication, Certificate                                                                                                           2016 – Present
George Brown College, Toronto, ON, CA

  • Courses include Technical Writing and Analysis, Writing for Software Products, Fundamentals of User Experience Design and Technical Editing and Production 

Media Studies and Public Relations, Undergrad Degree and Diploma                                                    2005 – 2009
University of Guelph-Humber, Toronto, ON, CA

  • Courses include Writing for Public Relations, News Gathering, Internet Survey and Research, Marketing Communications, Digital Design and Statistics for Media Studies. 

Hootsuite Certified                                                                                                                                                                 2015